Institution          : GIIMS Institute of Logistics, Cochin
Resource Person : Adarsh Wilson

A career guidance session in logistics was conducted to educate students about opportunities in the logistics and supply chain industry.

• To understand the logistics sector
• To explore career opportunities in logistics and supply chain management
• To gain industry insights

The speaker explained the importance of logistics in global trade and business operations. He discussed different areas such as:

• Transportation management
• Warehousing and inventory control
• Supply chain coordination

The session also covered:

• Career roles in logistics
• Required skills and qualifications
• Industry trends and future prospects

Students actively participated by asking questions about courses, certifications, and job opportunities in logistics.
The session provided a clear understanding of the logistics industry and encouraged students to consider careers in this growing field.

Organization: Zoople Technologies Pvt. Ltd
Location: Ernakulam (Geotag)
Participants: VI BBA Students

A session on Digital Marketing was organized to familiarize students with modern marketing techniques and digital tools used in business promotion.

• To understand the fundamentals of digital marketing
• To explore various online marketing platforms
• To identify career opportunities in digital marketing

The session covered various aspects of digital marketing including:

• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Content Marketing
• Email Marketing and Google Ads

The resource persons explained how businesses use digital platforms to reach customers effectively and measure performance through analytics.

Students were introduced to real-world case studies and examples of successful digital marketing campaigns.
The session enhanced students’ knowledge of digital marketing trends and opened new career avenues in the digital space.

Resource Person: Vishnu Lona Jacob, Corporate Trainer
Institution: Girideepam Business School, Kottayam (Geotag)
A Pre-Placement Talk was conducted to prepare students for upcoming recruitment processes by enhancing their employability skills and confidence.
Objectives

• To prepare students for campus placements
• To improve communication and interview skills
• To understand corporate expectations

The speaker emphasized the importance of soft skills, communication, and professional behavior. He provided guidance on resume preparation, interview techniques, and group discussion strategies.

• Resume building and common mistakes
• Interview preparation techniques
• Body language and communication skills
• Corporate etiquette and workplace expectations

Mock interview scenarios and group discussion examples were demonstrated to help students understand real-time placement situations.
The session was highly beneficial in preparing students for placement opportunities and boosting their confidence.

Resource Person: Manoj Neelakandan
In Association With: BSE (Geotag)
A session on the “Overview of Securities Market and Career Growth” was conducted to enhance students’ understanding of financial markets and career opportunities in the finance sector.
Objectives

• To provide knowledge about the securities market
• To create awareness about investment opportunities
• To explore career prospects in financial markets

The resource person explained the structure and functioning of the securities market, including primary and secondary markets. He discussed various financial instruments such as shares, bonds, and derivatives.
Key topics covered:

• Role of stock exchanges like BSE
• Investment strategies and risk management
• Regulatory framework in India

The speaker also highlighted career opportunities such as:

• Stock analyst
• Portfolio manager
• Investment banker

Students clarified their doubts regarding stock trading, certifications, and required skills for entering the finance field.The session provided valuable insights into the functioning of financial markets and motivated students to explore careers in finance and investment.

Resource Person: Syam K. Sasi, Founder – Old School Tea
Venue: Fenicio Hall, St. Michaels College Cherthala
The “Meet the Entrepreneur” programme was organized to provide students with firsthand insights into entrepreneurship, startup challenges, and business innovation. The session was led by Mr. Syam K. Sasi, the founder of Old School Tea, a unique café brand known for its nostalgic theme and customer-centric approach.
Objectives

• To expose students to real-world entrepreneurial experiences
• To understand the challenges in starting and sustaining a business
• To motivate students towards entrepreneurship as a career

Mr. Syam shared his entrepreneurial journey, explaining how he transformed a simple idea into a successful brand. He discussed the importance of creativity, branding, and customer experience in the food and beverage industry. He also emphasized how consistency and passion are key factors in sustaining a business.
The session included practical insights into:

• Business startup strategies
• Risk-taking and decision-making
• Marketing and customer engagement techniques

Students actively interacted with the speaker, asking questions related to funding, business expansion, and challenges faced during the initial stages. The speaker provided honest and practical answers based  on experiences.