Announcements

Publications

  • Aswathy.R & Dr. K.S Chandrasekar, Baby care products, health and Hygiene Concerns- Learning for marketers Post Covid 19, International Journal of Advanced Science and Technology, Pp12565-12569 Vol.29 July 2020.
  • Aswathy.R & Dr. K.S Chandrasekar, “Emerging trends in the online marketing of baby care products in India” International Journal of Recent Technology and Engineering, Pp621-624, Vol.8, Issue 2s6, July 2019 (SCOPUS INDEXED).
  • Aswathy.R & Dr. K.S. Chandrasekar, “An overview of FDI policy reforms and its impact on the Indian Retail Sector”, Primax International Journal of Commerce and Management Research, Pp-138-142, Special Issue, August 2019.
  • Aswathy.R & Dr. K.S Chandrasekar.“Baby and Child specific Product Markets in Asia Pacific Region-A Comparison between India and China.”Soundarapandian, M. Opportunities and Challenges in Contemporary Management Practices. May as Publication, 2019.Pp26-34.
  • Aswathy.R and Dr. K.S Chandrasekar.“Organised retailing in India-Are the consumers and employees imposing challenges on the Retailers? ”Management Innovator 9(2017):38-45.
  • Aswathy,R and Dr.J Rajan.“A study on changing consumer behaviour in organized retailing sector in India.”Review of Social Sciences(2017).
  • Aswathy.R.“A study on private label brands and its impact on retail consumer behaviour.”Management Innovator 9(2016):35-42.